How to Work with Influencers on Crafted Pour: A Guide for Brands
If you've been wondering how to find influencers for your brand, our Tastemaker program takes away the stress of finding an influencer to represent your brand. Not only does the Tastemaker upgrade come with the plugin, unlike other mixologist apps, but we also help curate influencers who post content every month.
Partnering with influencers on Crafted Pour can be a fantastic way to showcase your liquor brand, connect with a passionate audience, and drive engagement. Here's a step-by-step guide to ensure a successful collaboration.
Define Your Goals
Before we connect you to influencers, clarify your objectives. Are you looking to increase brand awareness, promote a specific spirit, or gain user-generated content for a particular campaign or holiday?
How We Identify the Right Influencers
Finding the right influencer is crucial for a successful partnership. Consider the following:
Relevance: After we access your goals, we will find a content creator who will meet your content creation goals.
Engagement: We consider overall engagement and engagement rates based on the states where your product is available.
Content Style: We review their past content to ensure the content creator resonates with your brand's voice and aesthetic.
Collaborate on Creative Content
Work together to develop content that feels authentic and exciting:
Product Features: Encourage influencers to showcase your products uniquely, such as through cocktail recipes or in a particular environment. Be open to their craft cocktail ideas.
Storytelling: Perhaps you ask them to highlight the story behind your brand, including the craftsmanship and ingredients, to create a narrative that resonates with their audience.
Engagement: On the Crafted Pour app, you can interact with your creators by Liking or commenting on their posts within the app. This interaction helps build a relationship with the creator. Your Content Creator may also post their content on their Instagram or TikTok account. It can be helpful to follow the influencers on other platforms to help build a deeper relationship.
Analytics and Feedback
Once your campaign is live, monitor its performance:
Engagement Metrics: Our platform tracks likes, shares, comments, and views to measure the impact on the app. We present the analytics to you.
Gather Insights from Crafted Pour Plug-In: If you utilize our plug-in you’ll be able to see when content creators and other users interact with your recipes.
Build Long-Term Relationships
Deepen the collaboration. Consider building a longer-term relationship with the influencer by interacting with their recipes and posts in the app.
Collaborating with influencers on Crafted Pour can significantly enhance your brand's visibility and engagement in the competitive craft spirits market. Choosing the right partners and creating authentic content can cultivate meaningful connections with consumers and elevate your brand's presence.
To learn more about the Tastemaker app, visit our website or schedule a call with us. We're more than a user-generated content plaform; we're a solution for the fragmented online landscape that leaves craft spirits consumers and brands underserved. Please check out the Crafted Pour app to view some of our user-generated content examples.