Bartender creating a branded drink for a Tastemaker campaign

Become a Crafted Pour Tastemaker

Earn rewards, get exclusive samples, and grow your cocktail influence—by joining the most selective content program in the spirits world.

Apply to be a Tastemaker

What is the Tastemaker Program?

The Tastemaker Program is Crafted Pour’s invite-only track for top-tier creators.

Each month, we partner with a small number of creators to feature real cocktail content—recipes, videos, reviews—that gets seen, shared, and used by spirits brands.

Tastemakers receive exclusive product samples, paid deliverables, and high-profile placement across brand and retail sites.

Who we’re looking for

Only about 10% of applicants are accepted. Here’s what we look for.

Apply to be a Tastemaker

10,000+ followers on Instagram or TikTok

Strong engagement and polished visuals

Experience shooting standout cocktail content

…recipes, photos, or videos

Active and public content profile

…bartender, creator, or both

Positive track record of sponsored content or brand work

What you’ll get

It’s not free bottles. It’s a paid content partnership.

Exclusive product samples

Free bottles and ingredients to feature in your recipes

Paid content opportunities

Sponsored recipes, videos, and social posts every month

Increased visibility

Get featured across Crafted Pour, brand sites, and social platforms

Insider events and contests

Invites to premium campaigns and collaborations

Creators like you, getting paid to share

These posts were made by bartenders and cocktail creators through the Tastemaker program and shared to their own cocktail-loving communities.

What it’s like to be a Tastemaker

“I used to post cocktail content for free. Now it’s actually helping me build a brand—and a revenue stream.”
Sierra Lawson
Content Creator, Stirred by Sierra
“Crafted Pour makes me feel like a professional, even when I’m still just mixing drinks in my apartment.”
Trevor Ng
Bartender & Creator, Last Call Studio
“This is the first time I’ve been paid for my creativity without needing a huge following. That’s rare.”
Lena Martin
Cocktail Creator, Nightcap & Chill
“I love that I can pitch ideas, post recipes, and get hired—all in one place.”
Danielle Price
Mixologist, The Cocktail Nook
“It’s like LinkedIn, but for people who work with liquor instead of spreadsheets.”
Rachel Kim
Home Bartender, Poured with Intention
“Most platforms want free content. Crafted Pour said: here’s a way to get paid.”
Isaac Mendoza
Freelance Mixologist, The Evening Pour
“The platform helps me show what I can do—not just how many followers I have.”
Jade Thompson
Cocktail Enthusiast, Craft Curious
“Crafted Pour gave me structure without killing my style. That’s not easy to pull off.”
Ari Gutierrez
Home Bartender, Gutierrez Mix Lab
“Posting here doesn’t feel like shouting into the void. It feels like building a career.”
Talia Evans
Freelance Creator, The Soft Pour
“I love the visibility. But I stayed because it felt like a real community, not just another algorithm.”
Samir Patel
Cocktail Creator, Squeeze & Swizzle
“It’s not just another creator platform—it’s actually built for people who care about spirits.”
Jesse Moore
Tastemaker, Bottled Syntax
“I got tired of pitching myself on Instagram. This gives me a professional place to point brands to.”
Kendra Lopez
Bartender & Creator, The Velvet Shaker

Think you’re a fit?

We review applications monthly. If you’re selected, we’ll follow up with product details and deadlines. If not, we’ll keep your profile on file for future campaigns.

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FAQs

Here are some common questions about the Tastemaker Program.

Do I have to be a professional bartender?

No, you don't need to be a professional bartender. However, your content should be polished and focused on recipes. We value creativity and quality in all submissions.

Can I still be a Portfolio Creator?

Yes, you can maintain your Portfolio Creator status. If you’re not accepted as a Tastemaker, you can still share your recipes. This allows you to grow your visibility and audience.

How are rewards calculated?

Rewards are based on the quality and quantity of your posts, videos, and audience engagement. The more impactful your content, the greater your rewards. We assess performance after each cycle.

What brands will I work with?

You will receive a list of brands before each cycle. This allows you to choose collaborations that align with your style. You can opt out of any brand that doesn’t fit your vision.

Still have questions?

Get in touch